Associate Professor · USC Marshall School of Business
Founder · Crucible Cases ↗How people rise, adapt, and thrive at work.
Eric Anicich studies how people navigate organizational hierarchies, adapt to the changing nature of work, and sustain motivation and well-being in complex environments.

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Founder of Crucible Cases
Crucible Cases is an interactive simulation platform that transforms traditional business cases into immersive management experiences. Students step into the role of a decision-maker and engage—by voice or text—with AI stakeholders who have their own objectives, perspectives, and incentives. Rather than analyzing decisions with the benefit of hindsight, they gather information, navigate competing interests, and make consequential choices while uncertainty remains. Instructors can follow conversations and decisions in real time through a live dashboard and generate presentation-ready debriefs with class analytics, discussion questions, and instructor notes in a single click. Grounded in decades of research on experiential learning, deliberate practice, reflection, and feedback, Crucible Cases extends the case method beyond discussion, giving students authentic opportunities to develop the judgment, communication, and decision-making skills required of effective managers.
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Media Coverage
Interviews, commentary, and reporting that features Eric or discusses his research.
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Public Writing
Research-informed articles and opinion essays written for leaders and broader audiences.
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Academic Publications
Peer-reviewed scholarship on how people navigate organizational hierarchies, adapt to the changing nature of work, and sustain motivation and well-being in complex environments.
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Teaching
Courses taught at USC across undergraduate, master’s, and doctoral programs.
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